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Adidas
Spark Program

Connect Adidas' digital and social media presence to its retail store, positioning local communities at the center.

The Idea: 

Create a catalyst for evolution from sports into technology within GenZ.


The Insight: 
Sports can provide a pathway to the tailored programs student-athletes need in order to obtain sustainable career paths. We can change lives through sport.

The Execution: 

The Spark Program is a free night school program for women student-athletes of color with an interest in art & tech.

This 5-month program focuses on building metaverse literacy, networking, and the fundamentals to create and sell NFT’s. Participants will learn how to leverage technology in creative ways that mix business and the arts. At the end of this program, we’ll host a Showcase for students to show off their portfolios and connect with NTF leaders & educators.


Role: Art Director, Graphic Designer

Timeline: 12/21 - 02/22

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