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Kaizen Fitness is a training facility whose mission is to empower clients to a lifestyle change, rather than a quick fix. Kaizen is a Japanese term meaning “change for the better” or “continues improvement”.


They believe that fitness, health, and wellness is forever, not temporary. Cultivating a continuous improvement lifestyle, and inspiring clients through different forms of fitness, inside and outside the gym, is their goal.

The Challenge: Create a Brand Identity and Logo Design that align with values

Role: Art Director & Graphic Designer

Timeline: 2021

Kaizen Fitness Brand-21.png
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