Kaizen Fitness is a training facility whose mission is to empower clients to a lifestyle change, rather than a quick fix. Kaizen is a Japanese term meaning “change for the better” or “continues improvement”.
They believe that fitness, health, and wellness is forever, not temporary. Cultivating a continuous improvement lifestyle, and inspiring clients through different forms of fitness, inside and outside the gym, is their goal.
The Challenge: Create a Brand Identity and Logo Design that align with values
Role: Art Director & Graphic Designer