The Insight: 
 

From fragrances to clothes and alcohol, we’ve all been conditioned to believe we should save our expensive “good” things for special occasions. But what is the occasion we’re all waiting for?

 

The Idea: 

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Let's champion the belief that the things you have are meant to be enjoyed. 

 

Every day is an opportunity to use and appreciate “the good stuff”, instead of saving it for “someday.”

Role: Art Director

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Project Year: 2025, VML