Diageo -Smirnoff Brief
Make Smirnoff 21 culturally relevant for legal drinking ages 21-29.
Create an intimate space where people can connect & celebrate.
People crave reconnection with friends & family so they are seeking environments to do that safely.
In partnership with Everyday People, we want to host a Virtual Party in the MetaVerse.
Our Party will include guest performances, appearances, and even an exclusive after-party.
We'll set up multiple showtimes and rooms for guests to tune in around the globe.
Role: Art Director, Graphic Designer, Copywriter, Strategist
Timeline: 12/21 - 02/22