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Diageo -Smirnoff Brief

Make Smirnoff 21 culturally relevant for legal drinking ages 21-29.

The Idea: 

Create an intimate space where people can connect & celebrate.


The Insight: 
People crave reconnection with friends & family so they are seeking environments to do that safely.

The Execution: 
 

In partnership with Everyday People, we want to host a Virtual Party in the MetaVerse.

Our Party will include guest performances, appearances, and even an exclusive after-party.
We'll set up multiple showtimes and rooms for guests to tune in around the globe.


Role: Art Director, Graphic Designer, Copywriter, Strategist

Timeline: 12/21 - 02/22

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